What is the difference between a page hit and a visitor?
A “visitor” is an individual person. A “page hit” is a visit to a page. If a person goes to your web site and visits three pages, it will be counted as 1 visitor and 3 page hits. The “page hit” number tells you how many times your web pages were loaded in other people’s browser. The “visitors” number tells you how many unique individuals came to your site each day (from midnight to midnight). What is the difference between Unique visits and reloads A unique visitor has the following characteristics unique: IP address, Browser, Operating System. Sequential hits from the same unique visitor in one hour time interval are treated as reloads.