What is the difference between a supermarket ISA or PEP and one bought directly from a fund manager?
The supermarket allows you to invest in the funds of any one, or more than one, of the 55 fund managers offered. With a fund manager as the ISA provider, you would only be allowed to invest in their range of funds, not in the funds of any other fund manager. The supermarket allows you to create a portfolio of funds (currently over 900 funds are available) from a mix of fund managers through us. You can switch between different funds and managers at any time, paying only the reduced initial charges on each fund bought. PEPs operate in exactly the same way.