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What is the difference between “customization” and “personalization”?

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What is the difference between “customization” and “personalization”?

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Customization is the term that describes the majority of our Just 4 Twins items. We offer our shoppers the choice of many different garment colors and thread colors for each item so that you can truly make it your distinctively your own! This is perfect for twins who like to have the same look, but have different favorite colors, etc. It also allows you an unlimited color palette vs. only be able to order things in the typical “blue” and “pink.” You choose the style of garment, the color, and the thread colors. We create your selected items at the time of your purchase. Personalization refers to adding your children’s (or grandchildren’s) names on your item. Our “Little Twinkies” designs, and some of our thank you cards offer personalization. All of our Birth Announcements and Shower & Birthday Invitations are also personalized with your individual information.

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