What is the difference between general advertising and promotions to PR?
There are various methods of communicating with the public, such as blog writing, advertising etc. PR has a much wider offering which other methods of communication do not have. PR activities can involve working with the media, employee communication and conferences. PR departments maintain cohesion with a company by smoothing the networks of communication between the working employees and top management. The role of a PR department is to establish the new methods of communication with an organisation and improve the old, which thereby improves the understanding of information in a two way flow. What is the difference between advertising and PR? Advertising is totally separate from PR and appears in a separate section of advertising. PR firms seek exposure for messages in the editorial sections of newspapers or magazines, or TV or radio, so basically PR is advertised through the media. PR coverage can also be free of charge, whilst advertising can be expensive and must always be paid f
