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What is the Intelligent Mail Barcode (IMB) and why do use it on my mailing?

April 26, 2017barcode imb intelligent mail mailing

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What is the Intelligent Mail Barcode (IMB) and why do use it on my mailing?

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The barcode printed on your mail is filled with information about your materials final destination and allows that information to be communicated to the sorting machines at the post office. The postnet barcode that is most commonly seen today but has limits to the information embedded to just delivery information. The new Intelligent Mail Barcode (IMB) allows more information beyond just delivery information. The IMB is what allows your material to be tracked for delivery, request any return services and many more exciting options to be developed by the United States Post Office in the foreseeable future. Alamo Mailing is one of the first bulk mail houses in the area to use this new technology to better serve our customers. We have been using the IMB system since July 2007 and have seen exciting results. We highly recommend our customers consider using this system in coordination with some of the other services offered at Alamo Mailing.