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What is the nature of the Ford/Microsoft relationship?

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What is the nature of the Ford/Microsoft relationship?

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Ford and Microsoft worked closely to design and engineer SYNC, which is based on state-of-the art Microsoft auto software. Ford further developed and customized this technology to deliver in-car solutions that help drivers conveniently and reliably enjoy digital entertainment and communications while on the road. With the introduction of SYNC, Ford is proud to be the first and only automotive company to market this product in North America.

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