What is the role played by News Corp. in Star Indias interactive initiatives?
There is a macro direction element present in the whole process. News Corp. as a company has been a great idea exchange platform. It is all about sharing ideas and capitalising on the ideas and thoughts exchanged through this vast network. Since each individual country has its own local environment, we won’t be able to accept all the ideas generated. We will have to see what survives in our environment. However, the global platform has helped us tremendously to share and generate information and ideas.
