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CRM Customer relationship management (CRM) is all about managing the relationships you have with your customers—including potential customers. CRM combines business processes, people, and technology to achieve this single goal: getting and keeping satisfied customers. It’s an overall strategy to help you learn more about your customers and their behavior so you can develop stronger, lasting relationships that will benefit both you and your customers. It’s very hard to run a successful business without a strong focus on CRM. After all, it’s all about the customer. Successful CRM involves many different areas of your company, starting with sales, of course. But also various other customer-facing areas, like marketing and customer service. Salesforce.com offers a technology solution for all those areas… and more. With Salesforce CRM software as a service and our Force.com cloud computing platf
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