What is the single biggest obstacle… the most frequently occurring problem… that STOPS an otherwise very enthusiastic customer from collecting your more expensive ancient Bibles?
You are going to be shocked by my answer. The “money” is the issue only about 20% of the time, because most of the people collecting Bibles over $10,000 each are fairly well-off and they consider it an investment. What stops them the other 80% of the time? Believe it or not, it is nearly always the same thing: their wife! The majority of our customers who purchase our most expensive items are men who are successful business owners and have become Christians later in life. Most of the time, these men are married to women who are either not Christians, or if they are Christians… they simply don’t share their husband’s deep passion for the Word of God. They do, however, hold great influence over their husband. I have to smile when I hear men speak with such false bravado about how they “make all the decisions” and how they are the “head of the family”. Someone once said, “the man may be the head of the family, but the woman is the neck… and the neck turns the head!” It is so very true. Yo
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