What is “transparency”?
“Transparency” can be defined as a principle that allows those affected by administrative decisions, business transactions or charitable work to know not only the basic facts and figures but also the mechanisms and processes. It is the duty of civil servants, managers and trustees to act visibly, predictably and understandably.
Transparency is the unique view provided by Pepperjam that provides merchants full disclosure to their publisher partners. One of the critical factors in having a successful performance-based marketing program is to understand who your third party partners are and be able to work with them in a way where both parties benefit from the relationship. The Pepperjam Network Transparency System affords publishers the opportunity to build stronger, more profitable merchant relationships. Publishers with higher transparency ratings often earn higher commissions and receive invitations to private programs. Merchants benefit from knowing exactly who their publisher partners are customizing programs that fit different publisher business models.
