What is Unilever’s definition of “recycled” material?
Fundamentally, “recycling” means giving material a second life rather than simply disposing of it. The recycled material used for our packaging comes from two main sources. “Post consumer waste” is packaging which has been used, ie it has served its purpose. This represents around 85% of material used in our recycled packaging. The other (minor) source of recycled material is “post industrial”. This is material which for one reason or other was not used directly for the packaging. The most common form of post industrial waste is “clippings”, which is waste generated when packaging is cut to shape. As both post consumer and post industrial waste would be disposed of by sending it to landfill if not recycled, we do not differentiate between them.