What is viscose fibre?
Aditya Birla Group, with its rayon manufacturing operations in India, Indonesia and Thailand, is the world’s largest producer of Viscose Staple Fibre. Though these plants operate as separate entities, the company integrated the identity of its fibre business under an umbrella brand, ‘Birla Viscose’, to showcase the unique features of viscose – Feel, Comfort and Fashion – the attributes providing sustainable value to discerning customers all over the world. This brand quality also accords a powerful image to the industry leader status of the group in the global rayon industry. Viscose is produced by using wood pulp – a product as natural as any natural fibre, with an array of choices to meet customers’ needs. Viscose is completely biodegradable. In comparison to cotton, it is softer, more absorbent and more comfortable to wear – whether in 100% form or in blends with other natural and synthetic fibres. “Birla Viscose” finds application primarily in shirts, trousers, diapers, sanitary na
