What long term vision do you have for Berlitz as a Language and Communications centre in Pakistan?
My long term objectives are to help around 50,000 people a year learn three new languages. I want to open two further Berlitz Centers in Karachi and Lahore as well as one more in Islamabad. And I want to make sure people have fun while heading towards that goal. c) What kind of a response has Berlitz enjoyed since its inception in Pakistan? Tremendous! Our BerlitzEnglish and Berlitzkids programs have become the talk of the town. In the past eight years we have grown from 500 students in one language center a year to 3 language centers and 500 new students a month! If that’s not growth I don’t know what is! d) Are you planning on doing some aggressive Marketing in the next few months? Let’s put it this way. What you are seeing right now is hardly 10% of what Berlitz will be doing 2nd quarter onwards. Let’s keep those as a surprise. e) In your opinion, why would /should anyone consider joining Berlitz? What all is on offer at present? People should join in to experience the Berlitz Metho
