What makes of Jotun the perfect example of Malaysian Norwegian business cooperation?
Jotun has been good in establishing themselves as a Malaysian company, using the best out of Norway while settling down successfully in the country. Others have come and go depending on the fluctuations of the market. We have invested in people, have established a strong market position and brand recognition, and we have supported innovation and brought new concepts in the market. What product represents the best the capabilities of Jotun in Malaysia? For the time being we focus on the heat reflector paint, which is not used offshore yet. It is based on technology developed for pigments in Norway and in cooperation with local labs, through which we can decrease the surface temperature of buildings. When the sun is shining, the paint reflects the heat back which has two positive impacts. First of all it contributes to decrease the heat island effect; when there is a concentration of buildings, temperature can increase by three to four degrees compared to the outskirts, because all the m
