What percentage of today’s beverage market is noncarbonated bottled water sold in containers smaller than one- gallon?
In 2003, 93% of the total units of water sold in PET and glass nationally were in bottles smaller than one gallon, according to CRI’s Gitlitz. According to Beverage Marketing Corp. managing director Gary Hemphill, bottled water sold in units of 1. 5 liters or less (about 1. 6 quarts) comprised about 48% of the total commercial water market and 6. 7% of the national beverage market, including alcohol, in 2004. 16. How does this compare to five or ten years ago? Hemphill said that bottled water in bottles of 1. 5 liters or less comprised only about 2. 3% of the total beverage market, including alcoholic beverages, in 1999. According to the Beverage Marketing Corp. , consumption of bottled water has more than doubled in the past 10 years. U. S. bottled water consumption in 2004 was 23. 8 gallons per person, with domestic noncarbonated water representing 94. 2% of the total volume. According to CRI, bottled water sales increased from 15. 4 billion units in 2002 to an estimated 25 billion i
