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What rights does Carlsberg obtain from UEFA in connection with the sponsorship?

April 26, 2017Carlsberg connection obtain Rights sponsorship uefa

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What rights does Carlsberg obtain from UEFA in connection with the sponsorship?

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The rights for UEFA EURO 2008™ include: · Carlsberg being the “Official Beer to UEFA EURO 2008™” · traditional forms of marketing such as perimeter advertising across 31 matches, · event promotion, · ticket quotas for all matches and · exclusive rights for the Carlsberg Man of the Match nomination and Goal of the day.