What training is available from coLearn?
CoLearn’s principal course offering is 3R Selling, the latest iteration of the world-famous Customer Focused Selling program in use worldwide since 1984. 3R refers to the theme and the values that underpin this entire way of doing business: Results, Renewals, and Referrals. Media operators who expect their people to pitch packages all day long, and who think it’s normal to have a voracious need for new business every month because the previous month’s new clients didn’t return, would probably not be interested in 3R Selling. 3R Selling is a permanent business development system that succeeds by elevating fundamental sales skills and by delivering superior results and ROI for clients. Companies that use 3R Selling thus avoid the destructive limbo-dance of commodity pricing. The 3R Selling program is self-paced and takes one to three months to complete, months during which the seller is learning 50% of the time and selling 90% of the time (yes, we know it doesn’t add up—that’s the genius
