What types of advertising programs are utilized by Mazzio’s?
The advertising used by Mazzio’s and you may be in print, radio, television and/or outdoor advertising. The coverage of media is on a local or regional basis. Mazzio’s is a regional organization that does not purchase national spots. The primary source of advertising materials is the in-house marketing department of Mazzio’s. You may use your own advertising material when it is approved by Mazzio’s. Each year, there is a Mazzio’s marketing conference and all Mazzio’s franchisees are invited. Franchisees have the opportunity to provide input on marketing programs for the following year.
