What Types of Messages Are Sponsored?
Even if a sponsor is not available for a particular product or program, CHR still develops and delivers a message with every prescription. This is different than other companies who operate in the pharmacy environment, and it helps CHR develop a level of familiarity and trust with patients that few other communications programs can match. General messages might include information about managing a health condition or healthier living tips. For programs that are sponsored, CHR focuses its efforts on helping healthcare companies achieve success with the “4 A’s” essential to healthcare marketing: • Adherence, or compliance and persistency • Awareness, of disease states and therapies • Acquisition, of appropriate patients • Affinity, or a long term patient-brand relationship Our experience has shown that these four broad categories include almost any goal a healthcare products or pharmaceutical company might wish to achieve. Each program is developed along with the sponsoring company’s bra
