What types of stories are considered newsworthy?
Almost any story can be “newsworthy” if it is targeted to the right media outlet at the right time. However, the most common stories are those associated with awards, achievements, appointments, new programs, anniversaries, milestones and events. We can also cover and pitch human interest stories, the behind-the-scenes stories of personal struggles and/or triumphs. Please be aware, however, that COTA can issue only a limited number of press releases. Will you send out a campus-wide e-mail about my event? University policy does not permit us to issue a campus-wide e-mail about events. However, there are several publicity options for you: you may request to have your event included in COTA’s weekly e-newsletter; if your event is ticketed, you may request to have it included in the monthly Box Office e-newsletter; and you may request to have an electronic postcard created that you can send to your own list of contacts. To request any of these options, e-mail Cheryl Anderson Brown at least
