What were the key highlights of the recent survey that Airwide conducted?
An independent survey of 50 global brand-name companies commissioned by Airwide Solutions revealed significant progress for the mobile marketing industry. The survey revealed that 28 percent of companies surveyed have already launched live SMS campaigns and 18 percent have launched live MMS campaigns. Growth in the sophistication of mobile marketing campaigns was reflected in the number of brands considering implementing both SMS and MMS mobile marketing in the next 12 months, which doubled to 28 percent since a similar survey in 2006. The survey also found that more brands are looking to spend a greater proportion of their marketing budget on mobile campaigns in the near future, with 71 percent of brands projecting to spend up to 10 percent of their budget on mobile marketing within two years’ time. Brand experience with mobile marketing is increasingly positive as more brands are getting higher response rates from their campaigns. The percentage of big brands who said that up to 10 p
