What would happen in Kindle 3 vs Nook 2 + Google?
There are 4 main possibilities – • Google buys Nook. It could probably do this right now if it ponied up enough cash and promised Mr. Riggio it would go after Kindle with a chainsaw. If Google and B&N team up Nook is going to transfer over sooner or later. • Google establishes its store and then introduces its own device. If Nook 2 is using Android and using Google Editions and dependent on Google Search and dependent on Google’s money then, at some point of time, Google is going to feel it might as well take over the device too. B&N knows this but it might not have another option so it’ll take the risk. • Google+Nook 2 fails and Google exits ebooks. This is very unlikely since there’s too much money in ebooks for either Google or B&N to step away or give up. • Google+Nook 2 gets a healthy 30% share. Amazon with the Kindle 3 has 60% and Nook 2, with Google’s help, gets and keeps 30%. The main thing Google’s entry would do is turn it into a two-horse race where the second horse has the
