What’s next for Wyeth?
Moving forward Wyeth UK is looking to fully integrate Proscape with their CRM system, a model successfully implemented by other pharmaceutical companies running Proscape software. This will enable sales users to create a call record ‘on the fly’ automating the call reporting process. In conjunction with this Wyeth UK will also be seeking to take advantage of the Proscape Message Recommender. This module ensures that Wyeth sales representatives will be able to deliver the optimal differentiated message directly to their physician customers based on the customer segment and profile. The delivery of these segmented, one-to-one marketing messages will help increase the duration of their sales calls with physicians further drive unaided message recall. With most physicians establishing barriers for access to sales reps – due principally to a lack of new and relevant information – Proscape Message Recommender will help the Wyeth sales team gain more frequent access. Wyeth’s other key objecti
