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Whats the difference between “direct” lobbying and “grassroots” lobbying?

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Whats the difference between “direct” lobbying and “grassroots” lobbying?

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A. Direct lobbying is when you state your position on specific legislation to legislators or other government employees who participate in the formulation of legislation, or urge your members to do so. In order to count as direct lobbying it must refer to specific legislation and express a view on it.

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