When Does Package Design Defy Gravity and Rise Above the Noise?
By David Brier Whether it’s El Paso Chile Salsa, TAZO tea, Starbucks’ doubleshot, Nike’s latest sports accoutrement, or the ubiquitous iPod, consumers everywhere start their day with an element of design. And the trend is growing into “the way things are.” In recent years, design has catapulted to the frontline of consumer awareness. Consumers want products—and their packaging—to look as good on the outside as it’s supposed to be on the inside. Cool is as cool does.
