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When I send personalized e-mails, why is the merge field in the subject line blank?

April 26, 2017blank e-mails field line merge personalized send Subject

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When I send personalized e-mails, why is the merge field in the subject line blank?

1 Answer

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Check that you have used the toolbar to insert the merge-field tags into the subject line. If the spelling of the tags is wrong, the field values will not be replaced. Also you need to make sure that you select the correct option in Step 6 of the wizard.