Where are the pink ladies?
In the 1950s, US car manufacturers discovered a new target customer, the female car buyer. Up until that point, cars had been viewed as a male preserve. However, an increase in prosperity combined with the levelling of the sexes that occurred in the years following World War II managed to change all that. Women wouldn’t want any old car though. Oh no. They’d want a car that appealed to their feminine interests. They’d want flowers. They’d want a girly name. They’d want accessories. But most of all, they’d want pink. At least, that is what car manufacturers Chrysler believed after researching this apparently strange and exotic creature. The end result was La Femme, part of the Dodge division and the first car designed specifically for women. The car was pink and white, and the seats were decorated with a tapestry style cloth depicting a pattern of pink rosebuds on a pink background. The carpeting was dark burgundy colour. In the publicity material La Femme was said to be ‘designed for H
