Where can I find models of metrics to use for communications measurements?
My company is big on metrics and measurements. As the new Communications Manager, I want to start off with benchmarks and measurement tools in place. Hey, I got a comment! Thanks, Lawrence. First, let me say that I have not written a book. I’ve made exactly one presentation at a conference. I’m not a paid measurement consultant, nor do I carefully follow the thinking of those who are. There may be great models out there, but I’m not familiar with them. [Alright, let’s do some research, by which I mean Google. I’ll search “measuring internal communications.” Hmmm. Melcrum will sell you a 210 page report. I’m sure it’s excellent. Call me when you finish it — next June is pretty good for me if you’ve finished by then. For a change, let’s NOT be snarky for a second. Check this string out. I’ve not read it yet but I will. It’s a discussion on isixsigma.com titled “Examples of Measuring Internal Comms Messages.” I bet you get some nuts-and-bolts information there.] But you posted your quest
