Where do the Lintas media divisions stand in terms of rankings?
There is no independent way of confirming whether the billing figures quoted by the various constituents of the advertising industry are accurate. Industry bodies like the INS (Indian Newspaper Society) and IBF (Indian Broadcasting Federation) supply certain statistics but there are instances wherein media charges are fused into other advertising costs. But, a lot of things are not really disclosed because several ad agencies merely reveal consolidated financials. Even so, I doubt anyone is thrice our size, when we continue to be the largest customer of the largest medium, print. It’s quite laughable really, and I don’t think any important group would really make such silly claims. As far as head counts are concerned however, we have always been top-rated due to the traditionally highest per capita billing our Group has enjoyed.
