Where does Rolex get its gold from and do they alloy it at their factory?
A. We don’t know where the raw gold comes from. Rolex however is the largest consumer of gold in Switzerland and is the only watch company that does its own alloying. By doing their own alloying Rolex is able to control its quality and it also affords Rolex the ability to create new gold alloys like rose gold it recently developed. This new rose gold does not lose its pink tint like other rose gold alloys do.
