Where is India on the global fashion map?
We have abundance of talent. We just have to go to the world and show it. People are gaining courage these days. Designers are setting up shop-in-shops and selling under their brand names. We may not be as popular as designers from the West, but we can t wait forever and ever for people to take notice. It has to be now. So many other countries are less talented but because of effective marketing and projecting, they have gone ahead of us. We are still debating whether we are good enough or not. But we don t know whether we will make it unless we are out there. As a buyer, I know we can make it. But as the president of FDCI, I don t want to take the decision because markets can be restricted. But we must know that: • We have a designer for each market. • We have to project each category properly. • We should use the embassies well but only for initial contact. • We don t need bureaucracy in fashion. • We must get involved with fashion councils across the world to make inroads into their
