Which factors influence willingness-to-pay for orthognathic treatment?
The aims of this interview-based questionnaire study were to establish which factors influence willingness-to-pay (WTP) for orthognathic treatment and to compare WTP values, from both members of the general public and orthognathic patients, with the actual cost of treatment, the hypothesis being that the more highly valued the intervention, the higher the WTP value.Data were collected from 88 orthognathic patients and a convenience sample of 100 adults using the so-called ‘payment card’ method. Demographic data were recorded, as well as ability to pay, incisor relationship, occupation, and level of education. In addition, the resources used in orthognathic treatment were estimated for five patients who participated in the study.The results showed that there was a significant difference between the mean WTP values for the public and patient groups. Patients were prepared to pay C2750 more than members of the general public. In addition, a significant relationship was found between WTP a
