Which is the best brand of haircolor to use?
Many salons have contracts with one haircolor company. The salon can only use and mention the manufacturer that they have the contract with and in turn they receive the haircolor at a greatly reduced price. We find that, just like cosmetics, almost every brand has something great. I don’t know what I would do without Redken Shades EQ – so shiny it goes on every single process and highlight. Wella permanent haircolor make the most natural looking redheads, and their demi-permanent line – Midway Couture is amazing. Loreal makes the most gentle blonde highlight products and we love Schwarzkopf for non brassy single process blondes. We use other lines also but the point is you really have to use a little of everything to have the highest quality color department.