Who are the best people to sell products to?
• Answer: I target three groups – they are money rich and time poor. These are: 1. Baby Boomers – born 1945 to 1965 (highest earning – highest spending group) 2. Two income families (large income with less time to spare) 3. Early retirees – the fastest growing group (money rich and time poor) Question: Will the Internet be good or bad for Mail Order/Direct Sales? • Answer: The methods we use in Mail Order are the same methods used by successful $$$ Internet sites. After all, the Internet is just another form of direct selling. With this information, you will be better placed than anyone to take advantage of the Internet. Question: Will the Internet take over from other forms of advertising? • Answer: No! When radio was first launched it was going to ‘wipe out’ print media. When television was first launched, it was going to ‘wipe out’ radio and print media. So now, will the Internet do away with print media, radio and television and the retail industry? NO! Question: How much money can
