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Who conducts the Best New Product Awards survey and the BrandSpark American Shopper Study?

April 26, 2017American awards best brandspark Conducts Product Shopper study Survey

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Who conducts the Best New Product Awards survey and the BrandSpark American Shopper Study?

1 Answer

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The Best New Product Awards program was developed and is managed by BrandSpark International, an independent market research company based in Toronto, Canada with a presence in New York. IMI International, an independent market research firm, is responsible for the scoring and final assessment of winners. BrandSpark is also responsible for the development and analysis of the BrandSpark American Shopper Study.