Who determined the procedures for the governance of SEM?
SEM (search engine marketing) is a set of marketing activities in search engines, including contextual advertising, SEO, contextual media advertising, etc. The abbreviation SEM can be deciphered as “search engine marketing”.
The procedures for the governance of SEM are stated in the Society’s Constitution and By-Laws. The founding members of SEM drafted the original Constitution in 1955. Since then, the SEM membership has voted to amend the Constitution on several occasions. To read the SEM Constitution and By-Laws, click here.
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