Who doesn’t like a close-up photograph of letterpress?
I’ll tell you who: People that hate puppies, kittens and baby seals!” –Armin Vit. There are a select few in our graphic design community who seem to launch too many kites, yet seem miraculously able to keep them all flying at the same time and make them fly higher with each launch. Armin Vit of UnderConsideration is such a design entrepreneur. Since arriving in the United States from Mexico in 1999 (following his then girlfriend and now wife and UnderConsideration business partner Bryony Gomez-Palacio) he has worked for digital pioneer MarchFIRST, legendary graphic design firm Pentagram, written for Emigre, Eye, Creative Review, HOW magazines, launched numerous influential design websites and has published several books on the profession. Their latest effort is a staggering 400 page book titled Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design, published by Rockport Publishers. Arjen Noordeman: 1. Do you think that being a non-citiz
