Who is responsible for scripting, sales strategies, training, etc.?
Having knowledgeable agents calling with a clear, concise and powerful message is the cornerstone to any campaign. Their training as well as the sales strategy and scripts should have the utmost importance in order to ensure success and more importantly create a return on your investment. Is this something that is provided, or will you be spending countless hours potentially developing this material for the call center. It is strongly recommended that you utilize a company that can strategize the appointment setting process in-house or in conjunction with you. During this process, they can uncover a prospects potential pain points and implement proven tactics to get to the decision maker, overcome any objections and set the appointment.
