Who needs another pronunciation guide, and whats wrong with IPA (the International Phonetic Alphabet)?

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Who needs another pronunciation guide, and whats wrong with IPA (the International Phonetic Alphabet)?

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A. Pro-NOUNCE-it is not simply a pronunciation guide. Existing pronunciation guides like IPA involve re-spelling words, usually into a different alphabet. Silent letters, for instance, are simply omitted. By contrast, Pro-NOUNCE-it keeps the 26 letters of the alphabet, AND correct spelling. Q 2.