Who reads the magazine?
Just about everybody–business leaders, civic leaders, educators, people in the medical professions and from all walks of life. People look to Pillars of Augusta Life to learn more about their friends and neighbors, the people they bank with and go to church with. Our typical reader is upscale and affluent and enjoys a comfortable lifestyle that includes frequent travel.
726 timeshare resorts, 1784 upper management, 900 direct recruiters, 841 timeshare related companies, 11,022 timeshare professionals and 16,000+ non-industry professionals of whom the majority are active jobseekers looking to get into the timeshare industry. Geographical Circluation: 63% USA, Canada, Mexico & Caribbean 31% Europe, 6% Asia, Australia & Other (statistics as of November 2006) What’s In The Magazine? The Timeshare Staff Magazine prides itself in covering all the latest movements of the industry globally as well as providing recent timeshare news, resort reviews, timeshare jobs and useful products and services. Timeshare News – providing the highlights of the industry’s news from the past month, with all timeshare news available online at it’s sponsor, www.thetimeshareblog.com Resort Reviews – We have been fortunate and honoured to feature some of the world’s leading companies in recent months; included but by no means limited to Wyndham Vacation Ownership, Disney Vacation
What can you tell about the audience? Think about questions such as these: how old are they? What are their hobbies and interests? do they have children? and so forth. What style does it use? How does the magazine use document design? What is the “look and feel” of the magazine? What makes it stand out in the rack of magazines at the store? What makes it different and identifiable? In your paper, outline the characteristics that make the magazine that you’re examining special, with an eye to the special features that your new magazine will need to be aware of. • Take a look at the Table of Contents for the magazine you’re examining. What information is included? How do the titles listed in the Table of Contents compare to those on the actual articles? What do the short descriptions under the titles say? Are author’s names listed? How are color and layout used to highlight articles? How are pictures and graphics used? How many pages are used for the table? How are the articles divided i
Who Reads It? Does the magazine target women, men, professionals in a particular field, teenagers, or busy parents? Besides the articles themselves, make sure to look at any advertising. These companies likely pay top-dollar for magazine ads, and they research their markets carefully. The ads can give you an idea of the age and interests of the people reading the magazine. Are the ads playful and colorful or subtle and serious? The same is likely to be true of the articles. Types of Articles Are most of the articles similar, or does the magazine feature different departments? For example, a parenting magazine may have a few articles with advice, a section on activities for kids, and an article or two on family-friendly travel. Some departments may be written strictly by staff, while others may specifically state they’re open to freelance submissions. You can save time and effort by writing and marketing the types of articles that are most likely to be accepted.
