WHO REALLY ELECTS THE PRESIDENTS?
In the aftermath of the 1972 election we believe professional politicians might find the thoughtful essay that follows worth a little study; it might save them time and money in 1976. The author, Mr. Marshman, a former journalist with Life and a sometime screenwriter, has been a successful advertising man for a good many years and is currently with the D’Arcy-MacManus & Masius agency. As good ad men must be, he is a student of people in the mass. It is some proof of his conclusions that, with superb confidence, he sent us this piece before the November election and found it unnecessary to change a word afterward. —The Editors Each United States Presidential election seems to hit a new high of something or other, and 1972’s was no exception: the longest and most gruelling series of primaries ever; the raising and spending of unnumbered millions in campaign funds; vituperation that likened the President of the United States to Adolf Hitler and accused his opponent of seeking to run up th
