Why an online retail service when scores of desi retail giants are doing well over the recent years?
Arindam Bose: We feel there is a huge need and market gap for a ‘true online retailer’ who promises and delivers ‘360 degree customer delight’. At timtara we offer only quality products pre-screened by our experienced Sourcing team, and we give customers a good range of products to choose from, ‘easy to navigate’ site design and layout which give a good experience to timtara visitors. We make calls to all our customers to check their experience with us and found 100% happy customers. Based on customer feedback and our own analysis we are constantly enhancing our product range and improving on customer experience. 2. What is the response from the Indian online customers towards timtara? Arindam Bose: Excellent. Within a few days of inception, we were having thousands of daily visitors and our percent conversion is quite high already. On some days we get more than 10,000 visits and on certain campaigns our conversion is well over 5%. For a new initiative which is in its 3rd month of oper
