Why are companies not able to successfully market their inventions?
They [organisations] need to gain a better understanding of customer needs in their target markets. This requires a seasoned management team with decades of business experience. Most start-ups are founded by visionary, tech-savvy inventors who lack business acumen needed to convert their innovations into marketing successes. The life of these start-up companies is very short, as was evident during the dot-com bubble. Google, however, was different. It was founded by two PhD students and employs 100 PhDs. Yet, Googles real asset isnt its inventive brainpower, but its seasoned management team with CEO Eric Schmidt at the helm. The management knows how to transform raw employee brainpower into innovations that are relevant to the market. My advice to promising tech start-ups, and the VCs who back them is this. Make your techie founder the CTO, and bring in an industry veteran as CEO to accelerate your invention-to-innovation cycle. Forrester Researchs report, Innovation Networks, states t
