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Why are GrainCorp and CLEAR integrating their systems?

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Why are GrainCorp and CLEAR integrating their systems?

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The integrated systems improve the service offering to growers and buyers, improving liquidity and providing more price transparency and more price discovery to the marketplace. Both GrainCorp and CLEAR want to provide more ways for grain growers and buyers to interact. The removal of the bulk wheat export monopoly means that there is more competition in the market from day to day. It also means that companies like GrainCorp and CLEAR are free to provide innovative marketing alternatives that will help both sellers and buyers transact more efficiently.

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