Why are Impulse products so inexpensive compared to other C-to-hardware tools?
Impulse was conceived of as a provider of embedded software development tools, not as an EDA company. Embedded software development tools are generally lower cost (and serve a broader market) than tools of equivalent complexity offered to electronic systems developers, and to ASIC designers in particular. We believe that other C-to-hardware tool vendors have been formed (and funded) to serve the more narrow, higher-priced EDA markets of systems-on-chip and advanced ASIC design. Their business models demand much higher revenues per user to attain rapid short-term growth in the highly competitive EDA market segment. Our vision is longer-term; we believe that Impulse C is well positioned as a tool for mainstream embedded systems programmers seeking higher performance through FPGA co-processing.