Why are MBAs suited to developing successful multi-channel e-businesses?
More and more MBAs are proposing, developing and implementing e-business strategies for traditional companies. Andy Jones, the e-business development manager at Royal & Sun Alliance, says he is “selling insurance products to big companies via the web. My MBA gave me the opportunity to be involved with this business opportunity and to play a major role in driving it forward from strategy to implementation. My MBA was a big commitment, but it has proved to be my best investment decision.” David Armes, director of B2B e-commerce at Tesco, says “The MBA was essential, I would not have got my job as director of B2B without it, but I also would not have got my job without 11 years of experience in food and drink. The big win was the timing and the structure of the Cambridge course. I completed two fascinating projects that involved writing B2B strategies for extremely large companies. I then wrote my dissertation on the same topic, this provided a fantastic three-month long training opportun
Related Questions
- Why do traditional companies have a competitive advantage over web companies in developing multi-channel strategies?
- I ve been successful developing business informally—do I really need to have a sales strategy for my target market(s)?
- Why are MBAs suited to developing successful multi-channel e-businesses?
