Why are rankings helpful in choosing a college?
Rankings are helpful to applicants because they rate the strength of the academic program at each undergraduate institution. As such, the rankings give applicants information on a key factor to consider when selecting a college. Furthermore, the rankings are based on accepted measures of academic quality chosen after careful reporting and research on measuring quality in education. U.S. News takes pains to gather data in a uniform way and eliminate any gaps. Finally, the rankings condense a great deal of information about the quality of the education at each school, making it easier to compare institutions and select the best one for an individual.