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Why are sellers with lots of negative feedback still actively selling?

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Why are sellers with lots of negative feedback still actively selling?

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If there are many negative comments complaining that buyers did not receive their items, or that the items were misrepresented, it may mean that buyers are leaving negative feedback without filing a Fraud Report/Claim and/or the seller for nonperformance Negative feedback alone will not result in a user’s suspension unless their overall rating reaches (-4).

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