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Why are there several prices listed for the one product on Everyday Flowers sites?

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Why are there several prices listed for the one product on Everyday Flowers sites?

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Everyday Flowers knows that as customers, you want to achieve the best value possible through the orders that you place with us. Purchasing flowers is slightly different to purchasing other gifts because our florists will always make up your order according to the value that has been specified. Everyday Flowers provides three levels of recommended pricing in order to ensure that whatever your budget and product choice, your gift will be as beautiful as it can be. The Standard size price is the minimum price that this type of product is available for. The Classic size price will always be presented in bold, and represents the image shown. The Deluxe size price is a benchmark for an enhancement in size and inclusion of flowers of the Classic product size.

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