Why are TIDAL speakers so expensive, and aren there any cheaper models on offer?
Admittedly, a TIDAL is not a cheap acquisition. Even our entry level Amea will set the purchaser back about the same amount of money she or he would have to dig up for a cruise across the Atlantic, cabin with ocean view, naturellement! At the other end of the price scale, we enter the range of two convertible German sports cars with all paraphernalia included. At that point, we must take a deep breath of fresh air ourselves. The fact of the matter is, though, our products just cannot and will not be cheap, full stop. Cost constraints are not the guiding principle at TIDAL; each component is designed and engineered without consideration of cost of the material necessary to build it. To be sure, that has nothing in common with the widespread misconception following which the highest possible overkill of – for example – gold-plated massive high-grade copper by itself equals High End and, by the same token, justifies any otherworldly pricing. Instead, at TIDAL the cost drivers are lengthy,